海滩公园的夏天

You can't wash your soul without getting wet.
Summer at Beach Park. Because we're made of water.

没有潮湿就不能洗涤你的心灵
海滩公园的夏天。因为我们是由水组成。

You're 70% made of water. And some swim suit.
Summer at Beach Park. Because we're made of water.
你们70%是由水组成。和一些泳衣。
海滩公园的夏天。因为我们是由水组成。

Have you ever noticed that the sound of running water is a good therapy?
Summer at Beach Park. Because we're made of water.
你是否意识到，优质的自来水是一种很好的疗法？
海滩公园的夏天。因为我们是由水组成。

这一组海滩公园的稿子执行的非常炫，文案也比较靠谱，能以水为一个切入点来独特表现出人与海滩公园夏天的关联性，使人得到一种痛快的共鸣，而且人物表现上以水人为形态，比较生动。而且任务神态刻画的很到位。
以感性诉求为切入点也是这个稿子的诉求点之一。因为这种项目感性诉求比理性诉求更能打动消费者，打开消费者的口袋。

Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007